My roots in copywriting taught me one thing: that all of storytelling is a study in belief. Why should your customers and employees believe you? What is your business trying to achieve? What do you stand for? Is there real substance there, or just marketing fluff?
On top of that, 64% of consumers now choose, switch or avoid a brand based solely on its stand on social issues. So the case for transitioning to a more conscious purpose now makes business sense too. How can you make that shift and not throw the baby out with the bathwater? Let's chat